Insurance and Financial Professionals: If you have ten minutes per month I can make you more money…

Can One Simple Tool Actually Get You More Referrals; Automatically Up-sell & Cross Sell Your Clients, And Skyrocket Retention? I’ll guarantee you’ll be surprised at how simple, yet effective, this tool truly is!

Dear Insurance or Financial professional. This outrageous statement might sounds too good to be true… and I probably wouldn’t believe it myself--unless I had experienced it firs- hand. I’m an agent just like you. I’m licensed and have sold everything from life insurance to commercial contractors P&C, workers comp, annuities, home and auto, health insurance, and fleet auto. I know what it’s like living the commission life. Ups and downs, the frustration and the anger of not making the money we want and deserve. My first Christmas married I brought home a grand total of $349 for the month of December. For Christmas dinner we ate hot pockets from 7-11. (This is not a joke.) My wife lives 2000 miles away from her family. She cried on the phone that day talking to her parents. It was frustrating and miserable. But luckily I found a way to make REAL money in the insurance business. The truth is, it’s not your fault you’re not making more money. There are so many responsibilities heaped upon us that we just don’t have time to get everything done. (Are we pack mules or professionals? Sometimes the ‘powers that be’ just don’t get it.) I always hated the paper work; the client service phone calls that the staff should be taking care of, the applications, getting pictures taken and submitted, questionnaires, underwriting questions, driver license numbers, SSN’s and vins! All this ‘crap’ stops us from making the big bucks! It drove me to figure out a system to make me money… automatically. I’ve spent the last 10 years of my life studying, implementing, testing and proving techniques to make me more money.I’ve been to so many seminars on marketing, copywriting, persuasion, sales, retention, advertising, and insurance that I can’t count them all. Needless to say, Delta Airlines thinks I’m great. (I always fly Delta cause their big hub is here.) Besides attending seminars I usually read 2-4 books per month, spend at least $30,000 per year on other trainings. DVD’s, CD’s, online trainings, newsletters, and on and on. All of this led me to

Note “I’m going to refer to Insurance and Financial Professionals throughout this letter as “Agents.” This doesn’t mean I’m leaving out brokers, producers, or financial folks. It’s just easier for me to write and you to read using the term “Agent” "Over $31,000 income increase using a newsletter!" “I have some "preliminary" stunning proof for you on my Newsletter... My 2007 lapse/cancellation ratio was 21.73%. 2008 lapse/cancellation ratio was 22.18% First month of Jan. projecting 17.98% (doing nothing different EXCEPT the VFL by the way) on 3500 cars this would mean I would retain 147 accounts in a year...nice, That’s over $31,795 increase income for me! All Because of your Done For You Newsletter! Craig Griffith, Captive Agent, Virginia”

The Pot O’ Gold At The End Of The Rainbow

...I have uncovered a series of certainties that can lead you to building an very profitable book of business, working with very best clients (creating an emotional connection so strong so that they’ll NEVER leave you until the day they die) all on a system that takes 10 minutes per month to use. Pretty far fetched huh? I’d be skeptical too, but let me prove my point showing you a few of my discoveries …

Discovery #1: Are YOU the “Weakest Link?”

Let’s be honest, you know it’s important to keep in touch with your clients in the mail each month with a newsletter. Even just an email newsletter would be better than nothing.

The Ugly Truth is you just don’t get around to writing one consistently

I say, the road to low retention is paved with good intentions to write a newsletter that never gets done! It’s not your fault: You’re going crazy – dealing with paperwork, chasing business, dealing with employees, holding meetings, dealing with agency managers and marketing reps tell you how to run your business, and generally keeping your business afloat all day long. How can we break the cycle? I’ll give you the answer in just a second… but first on to the second discovery

Discovery #2: Are You “Shoveling Snow?”

I grew up in Salt Lake City where it snows in the winter. As a youngster I loved the snow. Sledding, skiing, building snowmen, getting out of school on “snow days.” Until I turned 10 years old…

At 10, my father gave me a shovel and told me to start shoveling the driveway. Many days I spent outside shoveling while other kids played in the snow. I still remember the cold burning on my hands, my super wet clothes, and intense pain in my back from hours of hard labor.

By the time I finished, hours would pass. I learned to hate winter.

(NOTE: Agents who make their money by manual “shoveling” will learn to HATE their careers)

Then one day, I was at my friends house and his neighbors driveway was not only clear of snow, but DRY and STEAMING with melting snow! I couldn’t believe it…this guy had pipes running through his concrete driveway with hot water melting the snow away like butter right before my eyes. That moment taught me a grand lesson in life:

How Far You Go In Life And How Fast You Get There Is NOT Linked To How Smart You Are... How Many Hours You Work... Or How Much You Sacrifice…Success is NOT a Merit Badge Earned Through Suffering Or Struggle.

Your Financial Success and Lifestyle Depends on Leveraging Effective Tools...

Cave men used leverage to move rocks. Wedge a long piece of wood under the rock--put it on top of a boulder--and push down… BOOM! An otherwise immovable stone was just uprooted with a little leverage. It’s a proven law of the universe. How can we break the cycle? I’ll give you the answer in just a second… but first on to the second discovery

The richest agents leverage tools to make them money while they drink Pina Colada’s n the beach.

So Lets use it to make us money!

In 10 minutes per month, each one of your clients will get a customized, personal, and entertaining message in their mailbox and email box (if you choose). It builds relationships, makes them like you, increases referrals, and automatically cross sells and up-sells clients every single month.

Discovery #3: The BURN EFFECT Will Ruin Your Insurance Business If Not Stopped

There’s nothing worse that bending over backward to write a policy and have that pesky client cancel 2 months later. No nice way to put it. It just sucks.

The best way to keep clients is not by cheap prices, but by ‘family bonds’. Relationships that are REAL, and people are loyal to each other. As they say ‘Blood is thicker than anything else’s the newsletter will help you become part your clients family.

It will also help:

• Get more new clients
• Sell more to existing clients
• Bring back Lost Clients
• Stimulate referral business
• Drive traffic to your website
• Reinforce your niche specialty and expertise
• Creates Word of Mouth

Plus this tool...

Exploits The Single Most Valuable Asset In Your Business

The most valuable asset is like the one you most overlook (95 of agents I deal with do). It’s your list of current and past clients, friends, family, suppliers, members of your church or congregation or PTA – people you know and who know of you – especially people you’ve served well in the past.

I imagine you already know there is “gold” in that list. But knowing that and turning it into a steady flow of quality clients are two different things.

We’ve all heard it costs 5 times more to attract a new clients that maintain a current one. Since that is the case, why wouldn’t you want to implement a system that targets the 74% and brings them back each month?

If you are complaining that business is slow, you need to take a closer look at what is really happening. You can blame the VILLAINS, Direct Writer Donny, Low Price Larry, or Low Retention Rachael, the Internet, or even the economy.

What is really going on is that you are neglecting your “money-making” list and someone else is stealing your clients….they are seducing away clients with cheap price, and your clients don’t feel loyal enough to you.

Which (Finally) Brings Me To The Details Of The Most Amazing Money-Making Tool You Can Use…

Tested and proven by myself in ALL my businesses, including insurance plus the many members in my “Mavericks Alliance” Program. Grab onto something, because what I’m talking about here is a completely unique, scientifically engineered very different (for lack of better words)...“Direct Response Newsletter”

What?? That’s nothing new. Are you crazy?

Hold on. Give me a three minutes here. I now you’re familiar with the slick, ‘Company’ or pre-produced newsletters. But I’m here to tell you: They are a HUGE waste of money. They go right into the trashcan. Sending something is better than nothing, however these things simply do NOT stimulate response or referrals.

What I discovered was a truly UNCONVENTIONAL IDEA – I squeezed over 8 years of marketing expertise into an amazing tool that combines…

1. 7 “psychological hooks” that instantly bond a relationship with you and your clients and make YOU the only source the will shop with…feeling guilty if they go somewhere else.
2. Valuable information that will make your clients look for your newsletter every month…they’ll CRAVE this month after month.
3. Monthly “Cross sell/Up Sell Inserts” guiding clients with an VELVET IRON GLOVE to call you and buy the insurance flavor of the month.

Don’t Bore Them To Death!

By the way, it has very little “insurance” content. And that’s one of it’s most successful secrets. It’s not filled with dry, boring articles. Instead, it’s filled with compelling and timely articles, amazing trivia, teasers, humor and information people want to read.

1. It is not slick. In fact, it looks like you slaved over their typewriter and typed like crazy. (They don’t need to know it’s DONE FOR YOU)
2. Each issue is packed with direct response triggers and stimulators making response and referrals almost automatic.
3. Monthly frequency is VITAL. It is like dating someone. You would not ask your better half to marry you, if you only saw them once every 3 months. This is the science of forging this strong emotional relationship.

Monthly arrival conveys reliability, dependability, and professionalism. And the builds TRUST – which stimulates business.

(NOTE: Every month you do NOT stay in communication with your customer list, that list loses 10% of its value. How much CASH have you lost over the years?)

So, everything is mapped out FOR you – The structure, format, content, frequency, and consistency.

However, I also know some of you think “maybe we can just do this ourselves.” Can’t say I blame you for that, but there’s one big problem –

YOU STILL WON’T GET IT DONE

It might be hard to admit we are the weakest link. But we’ve passed that hurdle already. So with this tool you have...

NO learning curve
NO tapes or manuals to listen to
NO seminar to attend
NO "homework"
NO more details for your staff
NO relentless hours trying to put a newsletter together
NO more feeling guilty not getting things done

...Almost NO MORE WORK FOR YOU AT ALL! (Just ten minutes per month for a staff person).

And with our combined “buying power” of the MASS RETENTION group using this tool, I’ve arranged for our exclusive print and mailing house for DO IT FOR YOU…to save you time…to save you money…to let you work on what YOU do best.

Now, one quick note: remember the newsletter is not slick. That is one of is secrets why it works so well. If you think you clients are too good for this type of newsletter--- you are wrong.

Last time I checked, rich people still have the same emotions that poor people do. It’s just that simple. They like to laugh, to feel valued (even more so than others) to see their names in the lights.

This tool does all of that. But most importantly

Go Throw Your Money In The Trash If your newsletter doesn't get read. And the boring, glossy 'insurancy' newsletters ain't gettin read. Period. Why do you think Readers Digest and National Geographic's subscribers are plummeting while "US Weekly" and "People Magazine" keep growing? Cause people want 'personal interest' stories. Not data and boring stats. And there’s nothing more boring that "Insurance talk." You see, getting the thing read is the MOST important element. Readership is everything in this business. If it doesn't get read, you might as well keep your money. Ours is designed not only to get read, but to be passed around, held on to, and anticipated each month in the mail box. It’s time you Stack The Deck. Tilt the playing field in your favor. Let all the other agents waste 95% of their time and money chasing clients, not you.

Here’s Exactly What’s Going To Happen For YOU...

I have no intention of throwing a marketing tool at you and leaving you out in the cold to fend for yourself. I am going to give you a SYSTEM. A tested and proven system that works consistently and predictably, plus the support to answer all your questions. We have a staff of over 10 people who are there to make sure everything is running smoothly

Here’s what you get when you join "The Insurance Mavericks MASS RETENTION Newsletter System"...

1. A Professionally-Researched, Written and Edited Value For Life!TM Issue Every Single Month Delivered To Your Doorstep (Valued at $97 per month).
   
   Each issue is loaded with a proven formula of timely articles, involvement devices, Q&A, trivia, hilarious humor, fast-facts and more – all designed to get read. – even expected each month (if you miss a month your readers will be calling and asking, "where's my issue?")
   
   Using it is E-A-S-Y. Just enter your name and contact information in the areas I show you – and your photo – and you’re ready to go in 10 minutes or less.

2. Special Users Guide Videos: These videos train anyone on using the system, whether it’s you, or your 12 year old daughter. It’s brain dead simple.

PLUS over $2097 Worth of Free Bonuses if you are one of the first 25 to Sign up!

FREE BONUS #1: 1. Regis Philbin Fascination: ($199 Value) Regis has had the longest following of any TV star EVER. (in a business that is more cut-throat than ANY other.) He's done it, not by accident, but by very strategically creating 'fascination' and 'interest' in himself. This training will help you build the same loyalty with your clients!

HERE'S A BIGGEE!

FREE BONUS #2. Secrets To Massive Leads Using Joint Venture Partners ($399 Value): Like I told you in the video, Mass Retention is much more than just retention. It's about new leads, up sells, cross sells, and referrals. But in this you just module you'll learn how to get TONS of clients from other agents who don't compete directly with you.

FREE BONUS #3: You'll Become a "Maverick Inner Circle" member ($1200 value). Normally this program cost $99 per month alone. But you get all the benefits of the Maverick Insiders for free.

This is a big package mailed to you each month; including the Secret Agent Dossier and monthly Deadly Strategy DVD focused on getting more leads, making more money, increasing retention and living the "Ultimate Agent Lifestyle."

We share with you results of our own marketing tests, critiques of marketing pieces, and our insights from our Maverick Alliance members live experiences. This is ALL INCLUDED with your MASS RETENTION membership for FREE.

FREE BONUS #4: Big Commission Retention: ($299 Value)

3 action packed modules still part of our $1000 MASS COMMISSION program, you get it free. In these modules you’ll be able to

"So How Much Does This Cost?"

I’m happy to announce that it doesn’t cost a fortune.

My Maverick Alliance members laugh at me when I tell them the price. --To them it’s not a “cost,” it’s an ATM that spits out cash when you plug in the right numbers..

It is system they can plug in automatically into their business that works…

It is a DONE FOR YOU tool that you don’t have to spend hours trying to accomplish each month yourself.

So in addition to the powerful newsletter tools and $2097.12 in FREE BONUSES, I’m also going to extend to you…

A 33% Discount For Being One Of The First Savvy Agents Who Join The Mass Retention System

I’m a big believer in making a decision and taking action – implementation is everything. This will be the smartest decision you’ve ever made…and I’m going to make it even smarter.

The annual investment is usually $1497 but by enrolling now, you’ll get the entire year paid in advance for just $1097.00.

But to make it "Brain Dead Easy" to make a decision about getting started with the system you can

"Pay As You Go"

If you enroll with this first group of agents, I’ll reduce your subscription price from $147 per issue to just $97– that’s a 33% discount over what other agents will gladly pay in the future.

PLUS, Set Up Fee WAIVED!!

The usual set up fee is $299, but as a new client during this introductory period, I’m going to reduce your one-time set up fee to NOTHING – as long as you join now.

All I ask in return for the $300 savings, is your COMMITMENT to follow-through, to put this to use for yourself, to be PERSISTENT, to BELIEVE IN THE SYSTEM, and STICK WITH IT.

Many agents see what they call ‘miracles’ in the first 30 days. You may or may not, but give it 2-3 months and I guarantee you will see results.

You Have Our "Pay As You Go" Promise?

Our "Pay As You Go Promise" means you can drop out at any time. Just let us know, and we’ll cancel your access and refund or stop charging you.

What Happens If You Say NO! I don’t need this tool?

You might just continue beating your head against the wall losing customers, experience Burn Out, Exhaustion, (you might even get an ulcer) but most painfully you’ll sit and watch the Chinese water torture of your book dwindling slowly as you lose clients to Direct Writer Donny, and Low Price Larry. Free yourself from the Insurance rat race. For your own sanity’s sake don’t turn back on this exciting, one-of-a-kind solution to all your problems. (almost =) ) Don't miss out on this offer, sign up right now by clicking here: With Care, Beach Broker and Big Commission “Insurance Mavericks”

P.S. Although we don’t have protected areas…yet, we may run into a situation where we have to close the program and limit the number of agents who can use this tool.